UX&UI Design

From Instruction-Heavy Complexity to Intuitive Mastery Overview This project focused on redesigning Mobixa’s desktop-only Admin Panel, a learning management platform tailored to administrators, educational designers, and corporate trainers. Working with a team of developers, I led the UX process to transform a fragmented, high-friction system into a streamlined, self-explanatory workspace. The Challenge: The Cost of Complexity The "Education Barrier":  The legacy UI was so co

Bridging Hardware Engineering with a Digital Personal Coach Overview:  Woxis is a high-growth FitTech startup that redefines personal training by merging a custom-engineered portable fitness machine with an AI-driven "Digital Coach" app. The hardware provides up to 30 kg of resistance  and supports 200+ exercises , all while weighing only 2.5 kg . The Vision: A Professional Gym in a 2.5 kg Package Woxis is a high-growth FitTech startup that redefines personal training by merg

From a Banking Accelerator Concept to a $500,000 Funded Startup NDA NOTICE:  To strictly comply with confidentiality agreements regarding this accelerator-backed venture, all brand names and specific financial institution identifiers have been redacted. This study focuses on the Product Development  and UX Architecture  of the ecosystem. The Challenge: Building a Two-Sided Market from Scratch The project originated as a raw concept within a prestigious Major Turkish Bank's Ac

From Rigid Legacy Systems to a Modular Ecosystem Architecture NDA NOTICE:  To strictly comply with confidentiality agreements, all brand names, client identifiers, and high-fidelity screens have been redacted or stylized. This study focuses on the strategic UX methodology and system architecture. The Challenge: Overcoming Rigid Workflows The client, a leading firm specialized in innovation management and venture building , required a transformation of their existing digital p